ZARA
WALKER
Marketing
Building
Curating
The writer who builds. The marketer who ships. The music head who still buys vinyl.
all in one body, baby
Things I made
Seven products I built for fun. I use every single one of them, most days. If you find them useful, that is the bonus track.
For marketing teams
$29 to $149
Marketing Prompt Hub
A library of prompts I wished existed when I was running the team. Now it does.
30 sharp prompts across 8 disciplines: campaign briefs, brand voice, audience research and the boring bits everyone secretly hates. Four are free, no email needed. The rest sit behind one $149 price, pay once, own it, 30-day refund if it disappoints.
For multi-brand operators
$45 once
Morning Stack
One morning brief. Every brand you run.
If you’re running two, four, ten brands at once, your mornings start with twelve open tabs and end with nothing shipped. MorningStack is the morning paper for your own work: every brand, every number, today’s first move, all on one page. Not a SaaS, a small kit of Python and HTML that runs on your own machine. Pay once, yours forever.
For builders
Free
Pixeldex
Guides, pixel art builders, prompts, the works. Free, properly free.
The full kit for making little things with Claude and Claude Code. Step by step walkthroughs, pixel art tools, prompt packs, all the bits I wish existed when I started. No upsell at the end, no paywall in the middle.
For real writers
£7 / month
DraftFolk
A writing tool with no AI inside it. On purpose.
Drafts, decks, notes, all in one quiet workspace. No “rewrite this” button, no autocomplete, no smart suggestions. It is just you, the cursor, and the actual writing. You will notice the difference quickly.
For people who actually listen
Free
everysong
Upload an mp3. Get equivalent Creative Commons free music in seconds.
Every track is measured against 13 solid reference points, tempo, key, energy, vibe, the lot, so the swap actually sounds like the song you couldn’t license. Built for video editors, podcasters, indie filmmakers, and anyone tired of generic stock music. Free to use, no account. Started at five dollars, learned that was the wrong call, made it free instead.
For the slow web
Free
Swallowtail
Catch a thought. The swallow keeps it safe.
A quiet little place to save the things worth holding onto. A thought, a quote, a link you do not want to lose. The swallow keeps them safe and hands them back when you actually need them.
The Ditty
I built this one for me dad.
He has loved music for years and now we have a proper space to share it together. It is a bit unhinged, we only just started it, and it is genuinely cool. Read along if you fancy it.
With me dad on Beehiiv
Free
The Ditty.
A father, a daughter, decades of records between them, finally writing it all down.
The Ditty is the newsletter we always should have had. He picks tracks, I pick tracks, we argue, we agree, we publish the lot. It is unhinged, it is brand new, it is the most fun I have had on the internet in ages.
Where the work lives
Seventeen years of bylines, brand voices, launches, and the inbox marketing that quietly did the heavy lifting.
- 01HuffPost bylines
- 02BET365 + Virgin Games
- 03NOW TV + Iceland + Dove
- 04Music streaming product
- 05Tenants Update
- 06SongsBrew newsletter
- 07The Ditty
Music isn’t a hobby. It’s how I think.
I write a music industry newsletter every week. I curate playlists. I read DSP data. I’ve owned a turntable since I was old enough to scratch records I shouldn’t have.
Apple Music
Tidal
Deezer
YouTube
The short answers
If your question isn’t here, send it. I read every email myself.
Who is Zara Walker?
A senior writer and marketer with 17 years of editorial behind her, currently running marketing across 8 brands at a music streaming product, mostly with AI agents and a few other bits of fun. Before that: HuffPost, BET365, Virgin Games, NOW TV, Iceland, Dove. On the side: solo-built tools, two newsletters, a turntable older than most interns.
Why “built for fun”?
Because everything on this site started as a small itch I needed to scratch. The bonus track is that other people found them useful too. The phrase keeps me honest: if a thing isn’t fun to make, I usually don’t make it well.
Is she available for hire?
Yes. Open for senior marketing roles, fractional or full time, especially in music tech, media, or anywhere the work involves editorial strategy and shipping. Remote, NL, UK, or a thoughtful hybrid. Best entry point: zara@zarawalker.co.uk.
What does she build with?
HTML, CSS, a lot of Claude, a small amount of stubbornness. The stack is whatever ships the idea that week. Beehiiv for newsletters, Cloudflare Workers for the small apps, WordPress for this site, a notebook for the bits that don’t fit anywhere yet.
Is one of the products really AI free?
Yes. DraftFolk has no model in it. Everything else on this page has AI somewhere in the loop. That one doesn’t. That’s the point.
zara@zarawalker.co.uk
For roles, briefs, ideas, demo tapes, and the occasional hello.