Head of Marketing, Music24

October 2023 – present · Remote

Marketing across 8 brands: music apps with millions of users, a B2B analytics platform, an enterprise API, and more. 37 social accounts, 8 branded blogs, one weekly newsletter I still write by hand, AI-free. AI agents handle the repetition; I handle discernment, direction, and the decision.

Lead writer on the weekly music newsletter: rolling open rate averaging 58%, well above the newsletter industry average. Content strategy, SEO, AI-search visibility, and the editorial judgment call on what’s actually worth publishing.

Freelance Content & Copywriter

2009 – present · 17 years · Remote

Content, copywriting, newsletters, whitepapers, ghostwriting, and full brand rebrands for clients across tech, fintech, iGaming, SaaS, crypto, healthcare, and eCommerce — including Dove, E45, iwoca, and Iceland (the supermarket, not the country). Agency work along the way with FATJOE, Stickyeyes, and Profit Engine, focused on SEO-first content for iGaming, fintech, and SaaS clients.

Humans first, always — but I’ve known how to make Google happy for over a decade, and now the LLMs too.

Editorial Board, Tenants Update

2014 – 2018 · Wolverhampton Homes

Part of the editorial team taking a 27,000-reader tenants’ magazine from print to digital. Local government changes, resident features, community impact stories, published quarterly.

Community & Content, Shakti Women

2016 – 2018 · West Midlands

Social strategy, newsletter copy, and campaign comms for a business supporting women through mentoring and events — plus curating and producing a poetry anthology end-to-end, from sourcing poets to running the launch night.

Earlier still: arts centre board member, YMCA fundraising, and a few years volunteering on sustainability projects. Happy to talk through any of it.